The knowledge connection for business

Client: Kelly's Hire and Building Supplies
Knowledge Provider: Southern Regional College

Kelly's Hire and Building Supplies

Kellys Hire and Building Supplies is a family run business located in Warrenpoint, Co. Down, trading since 1997. Traditionally the company specialised in selling building materials to the construction trade but over the years the company has responded to market demands and now offer a wide variety of DIY home and garden goods and renewable energy solutions.

Kellys Kellys

Recently Kellys launched their new e-commerce website, www.kellys-diy.com, allowing customers to browse and buy products from the comfort of their own home. The website has a huge selection of products including building and DIY items, home décor and paint products, home heating systems and outdoor garden products.

About the case

Through engagement with Connected funded staff at the college the company commenced a two year Knowledge Transfer Partnership (KTP) in June 2010. This is focused on developing and implementing a strategic marketing plan to establish the company as a leading retailer for DIY goods and garden furniture.

The new website is just one of the major milestones for Kellys since they began the (KTP) Programme which focuses on developing a strategic marketing and business development plan along with improving the use of IT within Kellys.

About the Knowledge Centre

Southern Regional College (SRC) is the largest Further and Higher Education College outside of Belfast in Northern Ireland. With a total of six campuses across the counties of Armagh and Down and covering four district councils, the College offers first class education and the College’s Business Support team deliver bespoke training and specialist knowledge transfer services to Businesses.

The Business Support Offices are located on three campuses Newry, Portadown and Armagh which are staffed by a core team of staff who have previously worked in industry.

SRC’s Business Support provides a range of training and workforce development programmes to enhance the skills levels of the local and regional workforce and a range of technical support/business improvement & knowledge transfer programmes to enhance business performance.

Key areas of expertise;

  • Engineering
  • Computing
  • Business and Management
  • Hospitality and Catering
  • Renewable Energies

The Results

The KTP project has given the company access to a marketing graduate, Nial Toner, to work full-time in the company with academic support from Des Mulholland from the School of Business and Computing on a weekly basis with 60% of the costs funded.

Conor Kelly, General Manager of Kellys:

“We have been particularly impressed with the effort SRC has invested in meeting our needs. The level and quality of support we have received to date is reflective of the College’s commitment to providing support that truly reflects the needs of smaller businesses. We have signed a Partnership Agreement with SRC, as due to our experiences to date we are keen to further develop our engagement with the College.”


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