Donegal Prime Fish

Donegal Prime Fish is a family owned business, based in Derry, processing fresh fish. The business was established in 1992 and employs 15 people full time. The main products are fresh fish supplied daily to hotels, restaurants and catering colleges throughout Northern Ireland.

Donegal Prime Fish The business also processes and smokes a range of salmon products mainly for the UK market, and also for the corporate gift market in Germany. The company have developed their own recipe for Oak Smoked Salmon and the product is hand processed.
The company holds the Sea Fish Industry Authority Quality award and the Great Taste Award 2003. The company is also a member of the Guild of Fine Food retailers.

About the Case

The company website was dated and in order to successfully grow, the business required mentoring and support to develop an online marketing strategy and effective online presence.
A mentor was assigned to
- Assist the client with planning and implementation of a content managed website, and improve Search Engine Optimisation
- Review online branding /image and coordinate branding across printed materials and delivery vans
- Advise and assist the client with implementation of social media appropriate to target markets
- Provide mentor support to allow the client to update and manage the web site

About the Knowledge Provider

NWRC used the services of NORIBIC to deliver the mentor expertise for Web development and development of an online marketing plan. NORIBIC is a not-for-profit EU Business Innovation Centre (BIC). NORIBIC works with SMEs and start-ups, assisting them through business mentoring and support, incubation networking, and export development. 

The Results

Currently the client is working with a web specialist to develop a new on line presence. At the end of the project it is expected that the client will have an effective web presence and digital marketing plan in place. The client will be able to update the new website and will have the skills to develop and maintain a social media marketing plan using Facebook and LinkedIN. The mentor will also assist the client to develop an email marketing campaign.

Contact Details of Knowledge Provider:
Knowledge Provider Name: North West Regional College / NORIBIC
Contact Name: Rita McCaughey
Telephone number: 02871264242
Email: rita.mccaughey@noribic.com